Because Coffee was started in North Georgia by six friends. We are focused on leveraging our skills and interests to make a difference in causes that are bigger than we are. Coffee is always a part of how we get stuff done, so we had this great idea to roast our own coffee and create a new avenue to help others.

In 2023, Because Coffee expanded into Myth & Legend.

At Myth & Legend, we view coffee as a channel for building community and fostering connections. We believe that a great cup of coffee has the power to open doors and bring people together in ways that few things can. This philosophy is at the heart of everything we do, from sourcing the highest quality beans to creating a warm and inviting environment for our guests.

We are intentional about growing our richness of coffee and community in equal measure. With a healthy appreciation for in-person connections, we foster an environment with high-level customer care and a deep understanding of craft coffee. Our spaces are designed to be safe havens for heightened experiences and intimate storytelling, strengthening the bonds within our community.